Early Bird Publishing Offers Customized
Customer Retention Solutions for Small and Medium Sized
Businesses
 Introduction
In any economy, building strong customer relationships are essential
to business stability and growth. Acquiring new customers is more
expensive than retaining existing ones and generally less profitable.
That's why Early Bird Publishing is pleased to offer a customer
retention program that will help you to grow and manage your business
more effectively while protecting your greatest asset - your customer
base.
Geared to small to medium sized businesses, Early Bird
Publishing offers an affordable, custom design and printing
service for business owners who understand the importance
of staying in touch with their customers and staying ahead
of the competition. We can create a personalized letter,
greeting card, postcard or email that prominently displays
your name, logo and specific message, helping you to brand
your business and communicate its attributes tastefully,
professionally --and when the circumstances allow -with
a bit of fun and humor.
Who Should Consider a Customer Retention Program?
Take a step back and assess your current system for communicating
with your customers.
* Do your customers know that you appreciate their business and loyalty?
* Do you have a program that recognizes or rewards their ongoing
business and loyalty?
* Do you know enough about your customers to offer additional products
and services?
* Do you have a strategy specifically designed to turn first-time
customers into long-term customers?
* Do you have a program to "rescue" customers who have
stopped or may stop using your business?
* Do you feel you have a "handle" on acquiring new customers
effectively and affordably?
If you answered "No" to any of the questions
above, chances are you're not realizing the true revenue
potential your customers can provide through repeat business,
referrals, or purchases of additional products and services.
In many cases, it's the level of service and strength of
customer/personal relationships that allow small businesses
to compete against large chains and malls. Early Bird Publishing
can help you create a communication program that strengthens
relationships with your customers --effectively, consistently
and affordably.
Whether you are a medical professional who wants to send
out appointment reminders, a service professional who wants
to thank customers for their business or a retail owner
who wants to promote a sale, new product, or give away
gift cards to customers to include with their purchases,
we can help you increase customer satisfaction, retention
and revenue.
Do Your Customers Know What Sets You Apart From
Your Competitors?
Early Bird Publishing will work closely with you to identify those
attributes that makes your business unique from your competitors
and then fashion a design and communication plan that meets your
specific goals and speaks directly to the needs of your customers.
We can help you to categorize your customers and develop communication
programs unique to each customer type. We can also help you develop
tools for measuring customer satisfaction and identifying customers
at "risk".
Choose from custom:
* Thank You Cards
* Follow Up Cards for Services Received/Product Purchases
* Appointment Cards
* Retail Giveaway Gift Cards
* Referral Cards
* Promotions
* Customer Surveys
* Programs to Identify Customers At Risk
* Cross Selling or "Up" Selling Programs to Existing Customers
* Lead Generation Programs
* Holiday Cards
* Sales Rep Introductions
* Business Identity: Logo, letterhead, business cards, etc.
* Email Marketing/Newsletter Campaigns
Why Work With Early Bird Publishing?
We have more than 12 years experience in marketing, design and business
development. We understand the economic and competitive challenges
small businesses face and enjoy working with our clients to develop
affordable marketing and customer retention programs that bring
tangible, measurable results. We believe in preserving the unique
character and diversity that small, independent businesses contribute
to our society and are truly dedicated to helping you become more
successful.
As the owner of Early Bird Publishing, I want to emphasize
that I will work with you to develop an affordable program
and pricing schedule that meets your current business conditions
and needs. Custom Design and Copy prices start as low as
$150. For more information or to schedule a free consultation,
please call me at 908-497-1612, or send an
email to johnhartnett@earlybirdpublishing.com.
John
Hartnett
Early Bird Publishing
16 Elm Street
Cranford, NJ 07016
908-497-1612
Samples
In this case, the client wanted a memorable character and a bit of
humor to help brand its copier sales and leasing business. The first
design is a whimsical "Thank You" note for new customers.
The second and third were lead generation pieces designed to educate
existing and potential customers that new color copier and printer
technology has made it much easier, and much less labor intensive
to create more professional and graphically appealing publications
in-house, thus eliminating the need to outsource. The entire cost
of the custom design package, minus printing was $750.
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