Volume-weighted average prices (VWAP) are on most retail trading indicator lists for a reason: They matter. Volume is one of the most critical inputs for stock prices to move in a specific direction, so investors should watch out for any unusual trading volume spikes (buying or selling volume).
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Good MorningEquity markets began to correct last week, which may become a deep one for two reasons. The first is because the market has begun to believe the FOMC will not cut rates soon or even this year. The PCE index confirmed the belief on Friday and helped to send the S&P 500 down more than 2.0% at the week's low. The second reason is earnings. Reports from tech giants like Salesforce and Dell and small tech names like Gitlab and MongoDB included weak guidance that points to softness throughout the tech sector.
The S&P 500 is at a peak and could correct another 5% to 10% before hitting a solid bottom. The risk is that the market will fall through critical support at the 4,990 level and enter a long-term bear market. In that scenario, the market could shed as much as 35% before reaching the final low. The question is if the economy can sustain high interest rates for another six months or if it will tip into the recession that has been on the horizon for two years. Featured: Get our #1 crypto pick within minutes (Ad) 
| Consumer Discretionary | |
Volume-weighted average prices (VWAP) are on most retail trading indicator lists for a reason: They matter. Volume is one of the most critical inputs for stock prices to move in a specific direction, so investors should watch out for any unusual trading volume spikes (buying or selling volume).
T... Read the Full Story |
| From Our Partners | | Most people’s first crypto purchase is their worst one. Not because crypto is bad. Because they make the same handful of mistakes almost everyone makes. They pay too much, because they don’t know how to buy at lower prices.
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| Industrials | |
After reporting its first quarter 2024 financial results, shares of Foot Locker Inc. (NYSE: FL) jumped by as much as 40% as markets reacted to what could be the retail sector’s latest turnaround story. Now that the stock is consolidating to the end of the week, investors can use this breathe... Read the Full Story |
| Consumer Staples | |
Costco Wholesale (NASDAQ: COST) is highly valued because the pullback in price action provides a strategic opportunity to capitalize on it. The reason is evident in the results and in the analysts' increased price targets. Among the details are industry-leading growth, market share gains, outperfo... Read the Full Story |
| From Our Partners | | The biggest IPO in history is likely just weeks away…
Anthropic, the company behind Claude AI, is rumoured to be lining up a Nasdaq debut before Thanksgiving… at a valuation of up to $2 trillion. But here’s what nobody’s talking about…
A raise of about $100 billion doesn’t just make headlines. It puts an enormous spotlight on the AI industry. And as investors rush to find the next big opportunity in artificial intelligence, some of the most interesting plays may be hiding outside traditional AI stocks. | | Click here to see my #1 pick for the Claude IPO. |
| Energy | |
There are plenty of ways for investors to gauge the amount of activity, or lack thereof, within an industry. One way can be seen in how the most prominent players interact with each other, mainly any rumors of mergers and acquisitions (M&A). Today, there is one such instance in the energy sect... Read the Full Story |
| Consumer Discretionary | |
Having hit an all-time high earlier this month, tech titan Amazon.com Inc (NASDAQ: AMZN) shares have been taking a bit of a break. They’ve softened to the tune of 7% over the past three weeks, but in the grand scheme of things, this isn’t anything to be worried about.
The 130% rally ... Read the Full Story |
| From Our Partners | | After the Dot-Com Bubble burst in March 2000, the Nasdaq fell 78% over the following decade. But gold staged a historic bull run, and select miners delivered gains of 50X, 53X, 252X, and even 362X.
Garrett Goggin, CFA, CMT and founder of The Golden Portfolio, has spent over 20 years studying these market rotations, including 15 years working alongside gold analyst John Doody. He's identified four gold miners positioned for the next rotation out of AI stocks. | | See Garrett Goggin's four gold miner picks before the next rotation begins |
| Technology | |
AI is booming, but not for stocks like MongoDB (NASDAQ: MDB), UiPath (NYSE: PATH), and Dell Technologies (NYSE: DELL), which are all thought to be well-positioned for the industry. The caveat is that AI is dominated by a few mega-cap tech companies, which are seeing the most gains. AI is aiding gr... Read the Full Story |
| Communication Services | |
As the artificial intelligence (AI) revolution continues gaining momentum, companies across various sectors embrace AI technologies to enhance operations, improve customer experiences, and drive innovation.
Leading the charge is NVIDIA Corp. (NASDAQ: NVDA), whose remarkable performance, up 130% y... Read the Full Story |
| Finance | |
Shares of PayPal Holdings Inc. (NASDAQ: PYPL) have been gaining momentum lately and are now trading at 82% of their 52-week high prices. Following this momentum, analysts at Mizuho Financial saw it fit to boost the stock’s price target up to $90 a share, where they previously saw a $68 valua... Read the Full Story |
| Industrials | |
As the latest financial quarter ends, earnings season left analysts with their hands ready to work on updating ratings on stocks that stood out. Now that the market is halfway through 2024, these analysts may have had an easier time making sense of these companies' futures, leading them to boost t... Read the Full Story |
| Technology | |
Okta, Inc. (NASDAQ: OKTA) shares are down more than 5% following its Q1 results and have the market at a critical turning point aligning with prior resistance and current support targets. A move below this level could send the market back to its recent lows, a rebound back to the recent highs. The... Read the Full Story |
| Monday's Early Bird Stock Of The Day Alphabet Inc. offers various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment provides products and services, including ads, Android, Chrome, devices, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube. It is also involved in the sale of apps and in-app purchases and digital content in the Google Play and YouTube; and devices, as well as in the provision of YouTube consumer subscription services. The Google Cloud segment offers infrastructure, cybersecurity, databases, analytics, AI, and other services; Google Workspace that include cloud-based communication and collaboration tools for enterprises, such as Gmail, Docs, Drive, Calendar, and Meet; and other services for enterprise customers. The Other Bets segment sells healthcare-related and internet services. The company was incorporated in 1998 and is headquartered in Mountain View, California. | Should I Buy Alphabet Stock? GOOG Bull and Bear Case Explained
These insights were generated using artificial intelligence. They are based on proprietary MarketBeat data, news articles, and custom LLM A.I. algorithms. This analysis of Alphabet was last updated on Thursday, October 15, 2026 at 6:20 PM.
Alphabet Bull Case -
Google demonstrated exceptional financial performance in its most recent quarter, reporting earnings per share of $9.11, which significantly exceeded the analyst consensus estimate of $2.87, while revenue reached $119.80 billion, surpassing expectations of $116.53 billion and growing 24.2% year-over-year.
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The stock is currently trading at $344.91, which is well below the consensus price target of $422.10, suggesting substantial upside potential as analysts maintain a consensus rating of Buy with 40 out of 44 analysts recommending a Buy or Strong Buy.
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Recent product launches such as the rollout of Gemini 4 Argon to developers and businesses, along with the introduction of Universal Cart in the United States, are strengthening Google's position in generative AI and creating new commercial opportunities in shopping and enterprise services.
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Google's vertical integration in the AI space, including its investment in proprietary chips and AI infrastructure, provides a competitive advantage that supports long-term growth in Google Cloud and helps the company stay ahead of competitors in the rapidly evolving AI market.
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The company's strong balance sheet, indicated by a current ratio of 2.72 and a low debt-to-equity ratio of 0.16, provides financial stability and flexibility to continue investing in high-growth areas like AI and cloud services without excessive financial risk.
Alphabet Bear Case -
Heavy capital expenditures on AI infrastructure have pushed Google's free cash flow into negative territory, raising concerns about the return on investment for these massive spending commitments, which could pressure future earnings if monetization does not keep pace.
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There is growing competition from AI chatbots like ChatGPT, which Bank of America warns could divert digital advertising dollars away from Google Search, posing a long-term threat to the company's core advertising business model.
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Google faces legal risks from securities class action lawsuits alleging that the company failed to disclose setbacks involving Gemini 3.5 Pro training and launch timing, with a lead plaintiff deadline set for December 1, 2026, which could result in potential liability and reputational damage.
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Insider selling activity has been notable, with CEO Sundar Pichai and other executives selling significant numbers of shares in recent months, which some investors may interpret as a signal of reduced confidence in the stock's near-term performance.
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The stock's technical setup is mixed, trading near its 200-day moving average of $348.38, and a failure to hold the support level around $340 could weaken momentum and lead to further declines, as indicated by recent price volatility and short interest increases.
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