Stock of the Day

June 6, 2023

Trade Desk (TTD)

$54.23
-$34.10 (-38.6%)
Market Cap: $26.65B

About Trade Desk

The Trade Desk, Inc. operates as a technology company in the United States and internationally. The company offers a self-service cloud-based platform that allows buyers to plan, manage, optimize, and measure data-driven digital advertising campaigns across various ad formats and channels, including video, display, audio, digital-out-of-home, native, and social on various devices, such as computers, mobile devices, televisions, and streaming devices. It provides data and other value-added services. The company serves advertising agencies, brands, and other service providers for advertisers. The Trade Desk, Inc. was incorporated in 2009 and is headquartered in Ventura, California.

Trade Desk Bull Case

Here are some ways that investors could benefit from investing in The Trade Desk, Inc.:

  • The Trade Desk, Inc. reported a revenue increase of approximately 18.7% year-over-year, indicating strong growth potential and demand for its services.
  • The current stock price is around $80, which may present a buying opportunity for investors looking for growth in the technology sector.
  • The company has a solid net margin of 15.57%, suggesting effective cost management and profitability, which can lead to higher returns for investors.
  • Analysts have a consensus rating of "Moderate Buy" for The Trade Desk, Inc., with a significant number of buy ratings, indicating positive sentiment in the market.
  • The anticipated earnings per share (EPS) for the current fiscal year is projected at 1.06, reflecting expectations of continued profitability and growth.

Trade Desk Bear Case

Investors should be bearish about investing in The Trade Desk, Inc. for these reasons:

  • The company missed analysts' consensus EPS estimates by $0.01, which may raise concerns about its ability to meet future expectations.
  • Insider selling has been observed, with significant shares sold by the CEO and a director, which could signal a lack of confidence in the company's short-term performance.
  • Some analysts have downgraded their target prices for the stock, indicating potential volatility and uncertainty in the market's outlook for The Trade Desk, Inc.
  • With two analysts rating the stock as a sell, there is a portion of the market that is cautious about the company's future performance.
  • The stock has experienced fluctuations, and the recent price adjustments by analysts suggest that investors should be wary of potential risks associated with the investment.

The Trade Desk: Can A 50% Rally Turn Into 100%?

Written By Sam Quirke on 5/11/2023

The Trade Desk stock price

After enduring a tough 12 months through last November, where their shares fell 65%, The Trade Desk Inc (NASDAQ: TTD) is well on its way to becoming one of the better-performing stocks of 2023. In the past four months alone, they've tacked on a solid 50% in a rally underpinned by strong earnings and impressive technical performance. 

Their latest report, showcasing Q1's earnings, was released after the bell rang to end yesterday's session. Shares were already up 1.3% for the day as investors anticipated a favorable report, but they jumped even more in the after-hours session. Let's jump in and look at some of the more robust metrics set to help this rally gain momentum

For starters, the company's revenue was up an impressive 21% year on year and well ahead of what analysts had been expecting. Their earnings were also hot and came in a full 90% higher than the consensus. In addition, management shared strong forward guidance for second-quarter revenue to be at least $452 million, which compared favorably against the previously forecasted $445 million. 

Looking Ahead

All in all, a solid beat and one that bodes well for the stock in the coming months. There's nothing worse than a weak or even a neutral report to put the brakes on a multi-month rally, and investors are obviously keen to reward The Trade Desk for avoiding that last night.

The company's management spoke bullishly about the results and the future, contrasting their strong financial performance against some of their peers. The Trade Desk's success was attributed to marketers' increasing reliance on objective, transparent, data-driven media buying on the open internet. The company's strong positioning in the space is setting them up for success. 

Looking ahead, the rest of 2023 is shaping up to be a crucial year for the industry in general, with more programmatic features and innovations, such as shopper data being leveraged by leading marketers. In this regard, The Trade Desk's well-regarded culture of innovation is also a key strength that will underpin its success here.

While some bears may have been concerned about the broader drop in advertising revenue, seen with some of the tech giant's earnings, The Trade Desk has shrugged this off with solid customer retention of 95%. By virtue of the fact that a large-scale share repurchase program is underway as well, the company is clearly of the opinion that its shares are trading below fair value. It will be interesting to see what the analysts say after last night's report, as recent comments have been a mixture of neutral to cautiously optimistic. 

Take BTIG, for example, who said at the end of Q1 that "we are bullish on TTD, but the consensus appears a touch aggressive to us relative to our base case." That consensus was smashed last night, so any caution should be dissipating there too. The team at Guggenheim maintained their bullish outlook around the same time but trimmed their price target from $75 to $70 in a move that's also looking overly cautious now. 

Getting Involved

The current rally has been underway since January. It has primarily been characterized by a series of higher lows and higher highs, which is precisely what the technical purists like to see. The 50% that shares have gained in that timeframe compares well against the benchmark S&P 500's 8%, and last night's results should be more than enough to widen that spread in the coming weeks further.  

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