Stock of the Day

Booking (BKNG)

$5,587.50

+$26.58 (+0.5%)

Market Cap: $181.82B

About Booking

Booking Holdings Inc, formerly The Priceline Group Inc., is a provider of travel and restaurant online reservation and related services. The Company, through its online travel companies (OTCs), connects consumers wishing to make travel reservations with providers of travel services across the world.

It offers consumers an array of accommodation reservations (including hotels, bed and breakfasts, hostels, apartments, vacation rentals and other properties) through its Booking.com, priceline.com and agoda.com brands. Its other brands include KAYAK, Rentalcars.com and OpenTable, Inc. (OpenTable). As of December 31, 2016, Booking.com offered accommodation reservation services for over 1,115,000 properties in over 220 countries and territories on its various Websites and in over 40 languages, which included over 568,000 vacation rental properties (updated property counts were available on the Booking.com Website).

Booking Bull Case

Here are some ways that investors could benefit from investing in Booking Holdings Inc.:

• The current stock price is around $5,501, which reflects strong market interest and potential for growth.
• Booking Holdings Inc. has recently reported impressive earnings, with earnings per share (EPS) significantly exceeding analysts' expectations, indicating robust financial health.
• Institutional investors hold a substantial 92.42% of the company's stock, suggesting strong confidence from major financial players.
• Recent upgrades from multiple research firms, including a "buy" rating and increased price targets, indicate positive market sentiment and potential for stock appreciation.
• The company has shown a year-over-year revenue increase, demonstrating its ability to grow and adapt in a competitive market.

Booking Bear Case

Investors should be bearish about investing in Booking Holdings Inc. for these reasons:

• The stock has a relatively high price-to-earnings (P/E) ratio, which may suggest that it is overvalued compared to its earnings.
• Despite strong earnings, the company has a negative return on equity, indicating inefficiencies in generating profit from shareholders' equity.
• Market volatility, as indicated by a beta of 1.42, suggests that the stock may experience larger price swings compared to the overall market, which could pose risks for investors.
• Recent trading activity shows fluctuations in stock price, which may indicate uncertainty in the market regarding the company's future performance.
• While institutional ownership is high, it can also lead to increased volatility if these investors decide to sell their positions quickly.

Recent News

• 5 Earnings Season Winners With More Upside on the Way (BKNG) (marketbeat.com)
• Booking Holdings Inc. (BKNG) Presents at Bank of America Securities 2025 Global Technology Conference (Transcript) (seekingalpha.com)
• JPMorgan Raises Booking Holdings (BKNG) Price Target on Strong Competitive Advantage (msn.com)
• Is Booking Stock Outperforming the Dow? (msn.com)
• $100 Invested In Booking Holdings 15 Years Ago Would Be Worth This Much Today (benzinga.com)
• Booking Holdings: Quietly Killing The Competition And Crushing The Market (seekingalpha.com)
• Booking Stock Scales New Heights; Trump Tariff Pause Isn't The Only Reason (investors.com)