Stock of the Day

August 1, 2025

Alphabet (GOOGL)

$189.13
-$2.77 (-1.4%)
Market Cap: $2.30T

About Alphabet

Alphabet Inc. offers various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment provides products and services, including ads, Android, Chrome, devices, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube. It is also involved in the sale of apps and in-app purchases and digital content in the Google Play and YouTube; and devices, as well as in the provision of YouTube consumer subscription services. The Google Cloud segment offers infrastructure, cybersecurity, databases, analytics, AI, and other services; Google Workspace that include cloud-based communication and collaboration tools for enterprises, such as Gmail, Docs, Drive, Calendar, and Meet; and other services for enterprise customers. The Other Bets segment sells healthcare-related and internet services. The company was incorporated in 1998 and is headquartered in Mountain View, California.

Alphabet Bull Case

Here are some ways that investors could benefit from investing in Google:

  • The current stock price is around $1400, reflecting strong market confidence in Google's diverse revenue streams.
  • Google's robust advertising business continues to grow, driven by increased digital ad spending globally, which is a significant portion of its revenue.
  • The Google Cloud segment has shown impressive growth, with increasing demand for cloud services and AI solutions, positioning Google as a key player in the tech industry.
  • Innovations in products like YouTube and Google Workspace enhance user engagement and retention, contributing to long-term revenue stability.
  • Google's commitment to sustainability and investments in healthcare-related services through its Other Bets segment may open new revenue opportunities and improve its public image.

Alphabet Bear Case

Investors should be bearish about investing in Google for these reasons:

  • Regulatory scrutiny and potential antitrust actions could impact Google's operations and profitability, creating uncertainty for investors.
  • Increased competition in the cloud services market from companies like Amazon and Microsoft may hinder Google's growth in this segment.
  • Fluctuations in advertising budgets, especially during economic downturns, could negatively affect Google's primary revenue source.
  • Concerns over data privacy and security breaches may lead to reputational damage and loss of consumer trust, impacting user engagement.
  • Market volatility and economic conditions could lead to stock price fluctuations, posing risks for investors looking for stability.

Alphabet Gains Momentum as Sentiment on Wall Street Improves

Written By Ryan Hasson on 8/1/2025

Alphabet stock graphic

Alphabet (NASDAQ: GOOGL) has been under a microscope this year, with investors closely watching its progress in AI and cloud and ongoing questions about competitive threats. But its recent quarterly earnings have helped ease many of those concerns.

The report not only beat expectations but also reaffirmed confidence in the company’s core businesses and its long-term AI positioning. As a result, sentiment around the stock has meaningfully shifted, both on Wall Street and among institutional investors.

The strong showing has sparked renewed buying activity, led by Cathie Wood’s ARK Investment Management. Wood’s flagship ARK Next Generation Internet ETF (NYSEARCA: ARKW) added 181,640 shares of Alphabet worth roughly $35 million this week. It’s a clear signal of confidence in Google’s AI and cloud roadmap, and part of a broader rotation into tech and biotech names as Wood reallocates and adjusts her sector exposure.

Institutional interest has been building consistently over the past year. Data shows that over the last 12 months, GOOGL has seen $95 billion in inflows from institutions, against just $51 billion in outflows, representing a solid net inflow of $44 billion. That’s a decisive vote of confidence in a mega-cap tech name that many investors had written off earlier in the year.

Wall Street Follows With Upgrades

It’s not just ARK getting more bullish. Wall Street analysts have also taken notice. Alphabet now holds a consensus Moderate Buy rating across 43 covering analysts. Significantly, the average price target has moved sharply higher following earnings, from $199.95 to $211.39.

Nearly 20 analysts raised their price targets immediately after the results, highlighting the strength of the quarter and the company’s commentary on AI monetization. Barclays lifted its target from $220 to $235, Citigroup bumped its forecast from $203 to $225, and JPMorgan followed suit with a new $232 target, up from $200.

The report seems to have put to rest some of the lingering skepticism around Alphabet’s ability to compete in the AI race. With cloud revenue accelerating and solid performance from Search and YouTube, investors are starting to appreciate the breadth and durability of Google’s ecosystem again.

Stock Reclaims Ground and Turns Positive YTD

Alphabet stock has been quietly staging a turnaround. After lagging for much of the year, shares are now back in positive territory for 2025, up just over 1% year-to-date. The recovery has been swift, with the stock rising nearly 21% in the quarter alone.

From a technical perspective, the stock remains in a strong uptrend. Key areas to watch include $190, which may act as a near-term support, and $180, previously a major breakout level that could serve as a higher-timeframe support zone.

Investors looking for an entry may want to wait for the stock to establish a higher low and confirm continuation within this new trend.

Despite the recent rally, GOOGL still appears attractive from a valuation standpoint. It trades near its historical average P/E multiple, which adds to the case for further upside if earnings momentum continues.

Positioned to Lead in H2

With earnings concerns out of the way and bullish sentiment from both institutions and analysts building, Alphabet appears well-positioned heading into the year's second half. AI, cloud, services, and YouTube all remain key growth drivers, and the company’s scale and profitability give it ample flexibility to invest and stay ahead of the curve.

If momentum holds and the stock finds support at current levels, it may not be long before Alphabet reclaims its previous resistance near $200 and pushes beyond.

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