Stock of the Day

November 12, 2025

Procter & Gamble (PG)

$157.01
+$0.48 (+0.3%)
Market Cap: $363.57B

About Procter & Gamble

Procter & Gamble Co. engages in the provision of branded consumer packaged goods. It operates through the following segments: Beauty, Grooming, Health Care, Fabric and Home Care, and Baby, Feminine and Family Care. The Beauty segment offers hair, skin, and personal care. The Grooming segment consists of shave care like female and male blades and razors, pre and post shave products, and appliances. The Health Care segment includes oral care products like toothbrushes, toothpaste, and personal health care such as gastrointestinal, rapid diagnostics, respiratory, and vitamins, minerals, and supplements. The Fabric and Home care segment consists of fabric enhancers, laundry additives and detergents, and air, dish, and surface care. The Baby, Feminine and Family Care segment sells baby wipes, diapers, and pants, adult incontinence, feminine care, paper towels, tissues, and toilet paper. The company was founded by William Procter and James Gamble in 1837 and is headquartered in Cincinnati, OH.

Procter & Gamble Bull Case

Here are some ways that investors could benefit from investing in Procter & Gamble:

  • Procter & Gamble declared a quarterly dividend of $1.0885 per share on October 13, 2026, which is payable to shareholders of record on October 23, 2026. This payment represents an annualized yield of approximately 2.8% based on the current stock price of $156.54, providing a consistent income stream for investors. The company has maintained a streak of increasing its dividend annually for 70 consecutive years, demonstrating a long-term commitment to returning capital to shareholders despite market fluctuations.
  • The stock currently trades at $156.54, which is below the consensus price target of $161.70 set by twenty-four ratings firms. This valuation gap suggests that the market may be undervaluing the company relative to analyst expectations. With a consensus rating of "Moderate Buy," where fourteen analysts recommend a buy and ten recommend a hold, the current price may present an opportunity for capital appreciation as the stock moves toward its average target.
  • Procter & Gamble reported earnings per share of $1.43 for the quarter ended July 29, 2026, which exceeded the consensus estimate of $1.41. This beat indicates that the company is managing its costs and revenue effectively, supporting its ability to maintain its dividend payout ratio of 62.1%. The company's net margin of 18.44% and return on equity of 31.36% further highlight its operational efficiency and profitability in generating returns for shareholders.
  • Recent analysis suggests that Procter & Gamble may be undervalued by approximately 22% following a reported $1.5 billion investment in capital projects and packaging initiatives. This investment is expected to support durable cash generation and improve long-term growth prospects. The company's broad portfolio of household and personal-care brands, including Tide, Pampers, and Gillette, provides a defensive strength that can sustain sales even in slower economic environments, as evidenced by fiscal 2026 sales of $87 billion.
  • Procter & Gamble has a low beta of 0.39, indicating that its stock price is less volatile than the overall market. This characteristic makes it an attractive option for investors seeking stability and lower risk in their portfolios. The company's debt-to-equity ratio of 0.43 and current ratio of 0.68 suggest a manageable financial structure, although the current ratio is below 1, the company's strong cash flow and dividend coverage provide additional financial resilience.

Procter & Gamble Bear Case

Investors should be bearish about investing in Procter & Gamble for these reasons:

  • Procter & Gamble's revenue growth has been modest, with a year-over-year increase of only 1.5% in the most recent quarter. This slower growth rate compared to smaller competitors may limit the company's ability to drive significant earnings growth. The company's fiscal 2027 guidance of 6.890-7.110 EPS suggests that analysts expect continued modest growth, which may not be sufficient to justify the current valuation for growth-oriented investors.
  • The company's current ratio of 0.68 and quick ratio of 0.47 indicate that it has more short-term liabilities than liquid assets. This could pose a risk if the company faces unexpected cash flow challenges or if interest rates rise, increasing the cost of borrowing. Although the company has a strong dividend payout ratio, the lower liquidity ratios suggest that it may need to rely on external financing to meet its short-term obligations.
  • Procter & Gamble's stock price has declined from its 52-week high of $167.25 to the current level of $156.54, representing a drop of approximately 6.4%. This decline may reflect investor concerns about the company's growth prospects and valuation. The stock's recent performance, including a 7-day return of 3.12% and a 30-day gain of 5.35%, suggests that while there is some momentum, the overall trend remains uncertain.
  • Some analysts question whether Procter & Gamble's below-historical-average valuation represents a bargain or a value trap. The company's premium consumer-staples valuation could limit upside if sales and earnings momentum do not improve. The stock's recent strength has brought it above its long-term average trading levels, leaving investors focused on whether the valuation is justified by future earnings growth.
  • Procter & Gamble's dividend yield of 2.8% is relatively low compared to other consumer staples companies. This may make the stock less attractive to income-focused investors who are seeking higher yields. The company's payout ratio of 62.1% indicates that it is using a significant portion of its earnings to pay dividends, which could limit its ability to reinvest in growth initiatives or reduce debt.

Why Procter & Gamble Remains a Buy-and-Hold Favorite

Written By Thomas Hughes on 10/27/2025

Procter & Gamble body care products

Procter & Gamble (NYSE: PG) is a good bet for long-term total returns because its stock price is near the low end of its historical P/E range, its yield is near the high end of its range, and its FQ1 2026 results affirm its outlook for growth, cash flow, and capital returns. 

What are total returns? Total returns are an investor's net gain, including dividends and share price increases. In this case, the stock yields approximately 2.75% as of late October and could rise by 25% or more over the coming years.

The stock price increase will be supported by its business quality and growth, which sustain a healthy balance sheet and robust capital return, including share repurchases.

Share repurchases are critical to this stock’s price outlook because they reduce the share count at a semi-aggressive pace each year and are unlikely to be suspended anytime soon.

The dividend is attractive enough, with a yield above 2.5%, but another factor supporting the stock's price outlook is the distribution increase outlook. Procter & Gamble is a Dividend King with 70 years of consecutive annual increases and the capacity to continue increasing the dividend for the foreseeable future.

Not only do share buybacks help offset the cost of distribution increases, but the payout ratio is reasonably low at 65%, aligning with peers, and earnings growth is forecast. The consensus figures reported by MarketBeat forecast a mid-single-digit EPS CAGR, slightly outpacing the revenue growth and aligning with the company’s dividend distribution growth rate. 

Proctor & Gamble Stock Chart

Procter & Gamble Rises After Posting Solid Results 

Procter & Gamble’s FQ1 results were solid, outperforming on the top and bottom lines for revenue growth of 3.0%. The gains were primarily due to FX translation and pricing increases, but all segments contributed, and organic growth is present in some. The Beauty and Grooming segments delivered organic growth, in addition to tailwinds, driving a 2% organic gain for the business. 

Margin is another area of strength. The company experienced margin pressures but was able to mitigate them to a degree, leaving margins in better condition than expected. The net result is $5.4 billion in operating cash flow, $4.8 billion in net earnings, and a 3% increase in adjusted EPS that outperformed significantly. The $1.99 is nearly 500 basis points above the consensus and suggests the company’s guidance is cautious. 

Procter & Gamble reaffirmed its earnings guidance, providing a range whose midpoint is slightly below the consensus estimate. The takeaway is that the company expects weakening in the upcoming quarters to offset the Q1 strengths. However, this forecast ignores signs of consumer resiliency seen in its own and other consumer-focused companies' earnings reports.

The likely outcome is that Procter & Gamble will outperform in the upcoming quarters, leading to improved guidance later in the year. 

Institutional and Analyst Trends Align With a Bottom for PG Stock Price

Analysts and institutional trends suggest a bottom in the PG stock price. Analysts rate it as a Moderate Buy and expect it to move up by double digits, while institutions are also purchasing. They purchased stock at a pace of more than $2.50 per $1 sold this year and provide a solid support base, owning 65% of the stock. A move to the consensus target is significant as it puts the market on track for new highs likely to be reached in 2026. 

The technical action is positive. The PG stock price jumped 2.5% in premarket trading on Oct. 24, confirming a bottom at $147. Assuming the market follows through on this signal, PG stock should continue to rise and regain support at the moving-average cluster. It could continue higher in this scenario, reaching $170 in early 2026 and all-time highs by the middle of next year. If not, PG stock will likely wallow near late October levels until a more potent catalyst emerges. 

Recent News