Stock of the Day

May 13, 2026

NIKE (NKE)

$33.12
-$2.03 (-5.8%)
Market Cap: $49.21B

About NIKE

NIKE, Inc., together with its subsidiaries, designs, develops, markets, and sells athletic footwear, apparel, equipment, accessories, and services worldwide. The company provides athletic and casual footwear, apparel, and accessories under the Jumpman trademark; and casual sneakers, apparel, and accessories under the Converse, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks. It also sells a line of performance equipment and accessories comprising bags, sport balls, socks, eyewear, timepieces, digital devices, bats, gloves, protective equipment, and other equipment for sports activities under the NIKE brand; and various plastic products to other manufacturers. In addition, the company markets apparel with licensed college and professional team, and league logos, as well as sells sports apparel; and licenses unaffiliated parties to manufacture and sell apparel, digital devices, and applications and other equipment for sports activities under NIKE-owned trademarks. It sells its products to footwear stores; sporting goods stores; athletic specialty stores; department stores; skate, tennis, and golf shops; and other retail accounts through NIKE-owned retail stores, digital platforms, independent distributors, licensees, and sales representatives. NIKE, Inc. was founded in 1964 and is headquartered in Beaverton, Oregon.

NIKE Bull Case

Here are some ways that investors could benefit from investing in NIKE, Inc.:

  • NIKE, Inc. is currently trading at $35.86, a level that is near its 52-week low of $35.22, which may present a value opportunity for investors who believe the market has overreacted to recent challenges. This price point is significantly below the 52-week high of $76.97, suggesting that the stock has experienced a substantial correction that could be attractive for long-term holders looking to buy at a discount to historical valuations.
  • The company offers a dividend yield of 4.59%, which provides a steady income stream for investors. This yield is notable for a growth-oriented consumer brand and can help offset potential volatility in the stock price, making it an appealing option for those seeking both capital appreciation and regular cash flow from their portfolio.
  • NIKE, Inc. has a strong brand portfolio that includes iconic trademarks such as Jumpman and Converse, which are recognized globally. This brand strength can drive customer loyalty and pricing power, allowing the company to maintain margins even in a competitive market. The company's ability to market athletic and casual footwear, apparel, and accessories under these well-known brands is a key asset that supports its long-term growth potential.
  • Recent insider activity shows that several executives, including CEO Elliott Hill and Director Timothy D Cook, purchased shares in April 2026. Insider buying can be a positive signal, as it suggests that company leaders have confidence in the stock's future performance and believe it is undervalued at current price levels. This alignment of interests between management and shareholders can be reassuring for investors.
  • NIKE, Inc. has a market capitalization of $53.192 billion, indicating that it is a large, established company with significant resources. This scale can provide stability and the ability to invest in innovation, marketing, and global expansion. The company's position in the Textiles, Apparel & Luxury Goods industry, specifically in the Footwear subindustry, allows it to leverage economies of scale and a broad distribution network to reach customers worldwide.

NIKE Bear Case

Investors should be bearish about investing in NIKE, Inc. for these reasons:

  • NIKE, Inc. has a beta of 1.10, which means the stock is slightly more volatile than the overall market. This higher sensitivity to market movements can lead to larger price swings, which may be concerning for risk-averse investors. The stock's recent decline from its 52-week high of $76.97 to its current price of $35.86 highlights the potential for significant drawdowns, which can erode investor confidence and portfolio value.
  • The company's price-to-earnings ratio of 17.16 is relatively high compared to some other consumer goods companies, which may indicate that the stock is overvalued relative to its earnings. This valuation can be a risk if the company fails to meet earnings expectations, as the stock price may fall to reflect a more reasonable P/E ratio. Investors should be cautious about paying a premium for earnings that may not materialize.
  • NIKE, Inc. has a debt-to-equity ratio of 0.40, which indicates that the company has a moderate level of debt relative to its equity. While this is not excessively high, it does mean that the company has financial obligations that must be met, which can be a burden during periods of economic uncertainty or declining revenues. The company's current ratio of 1.96 and quick ratio of 1.36 suggest that it has adequate liquidity to meet short-term obligations, but the debt level still warrants attention.
  • Recent analyst ratings for NIKE, Inc. are mixed, with a consensus rating of "Hold" and a consensus price target of $47.91. This suggests that analysts are uncertain about the stock's future performance and are not strongly bullish. The recent price target cuts by Royal Bank of Canada and other firms indicate that there are concerns about the company's ability to drive growth and profitability, which can weigh on the stock price.
  • NIKE, Inc. has a short interest of 85,698,150 shares, which is a significant portion of its outstanding shares. This high level of short interest can indicate that a large number of investors are betting against the stock, which can create downward pressure on the price. The days to cover of 3.1 suggest that it would take a short time for short sellers to cover their positions, which could lead to a short squeeze if the stock price rises, but it also highlights the bearish sentiment among some market participants.

Insider Trades: Nike Sees More CEO Buys, Aehr Sold on 300% Gain

Written By Leo Miller on 4/20/2026

Side-by-side logos of Nike and Aehr Test Systems on a split gray and white background.

Insiders are making moves in one top-performing artificial intelligence (AI) stock and two high-profile names experiencing massive drawdowns. This includes multiple CEOs buying what is arguably the world’s most recognized name in the apparel industry. See the positive and negative signals that these trades provide investors.

Up Over 300%, Aehr Insiders Increase Sales to $23 Million

Aehr Test Systems (NASDAQ: AEHR) has been one of the market's hottest stocks of 2026, delivering massive gains. Shares are up more than 300% on the year, positioning Aehr as the third-best performing stock in the Russell 3000 Index. The Russell 3000 tracks approximately 98% of the U.S. public equity market. The stock’s gain comes as the company has been raking in orders for its AI semiconductor testing solutions.

However, as shares spike, insider sales are spiking as well. In Q2, insiders sold around $23 million worth of Aehr stock. This comes after insider sales did not eclipse $600,000 in any of the previous three quarters. Importantly, it appears that none of these sales came under predetermined 10b5-1 plans. A very small number of them were attributed to tax payments made upon the vesting of restricted stock units.

This strongly suggests that the vast majority of these sales were discretionary in nature, a meaningful negative indicator for Aehr’s outlook. Still, many of these sellers maintain very large positions in Aehr. Notably, Rhea Posedel and Howard Slayen still hold more than 400,000 and 150,000 shares, respectively. Overall, with Aehr having appreciated so rapidly, insiders are clearly looking to lock in some gains but also appear willing to continue holding a significant number of shares.

Elliott Hill and Tim Cook Combine for $2 Million in Nike Buys

As shares of Nike (NYSE: NKE) continue to fall, CEOs are doubling down on their bets. Near the end of 2025, Nike CEO Elliot Hill purchased around $1 million worth of Nike shares. This came as Nike stock had fallen 55% in the two years since the end of 2023. Apple (NASDAQ: AAPL) CEO Tim Cook also got in on the action, buying $2.95 million in Nike shares. Cook is also a member of Nike’s Board of Directors. Hill and Cook made these purchases at between $61 and $59 per share.

Since then, Nike has continued to tumble, down more than 25% in 2026. In response, Hill and Cook each spent an additional $1 million on Nike stock in April.

They made these most recent buys at prices near $42. Insiders John Rogers Jr. and Robert Swan also bought shares in April, spending around $673,000 combined. Swan joins Hill and Cook in buying more shares since December 2025.

These buys are positive signs for Nike stock. Hill, Cook, and Swan are clearly showing their conviction in Nike’s outlook by increasing their positions after taking large losses on their previous purchases. Still, their past purchases show that mimicking insider buys can come with significant risk over short periods.

Fluor’s Position in NuScale Nears Its End

Small modular nuclear reactor stock NuScale Power (NYSE: SMR) has taken a huge hit over the last several months, down over 65% since the end of October 2025. In its November earnings report, NuScale posted a massive loss of $1.85 per share. Analysts had expected a loss of just 11 cents. This came as the firm had to make a $148.5 million payment to ENTRA1 under their Partnership Milestone Agreement (PMA).

NuScale made the payment to fund the development of the 6-gigawatt reactor project that the firm has signed with the Tennessee Valley Authority. Notably, the stock went on to fall for eight straight days after this report, dropping more than 40%.

Fluor (NYSE: FLR) has continued to offload its stake in NuScale. This comes under a predetermined agreement between the companies, as Fluor was NuScale’s primary financial backer in its early days.

During April, Fluor sold approximately $312 million worth of NuScale stock, lowering its position by 66% from 40 million to 13.5 million shares.

However, it’s worth noting that Fluor has nearly liquidated its position. Its remaining 13.5 million position is equal in size to the sale it executed on April 9. The full liquidation of Fluor’s stake, which could occur soon, would remove a technical headwind that has weighed on SMR. While positive, this certainly does not mean that SMR will stage a big-time recovery.

Analysts Remain Somewhat Optimistic on Nike Amid Earnings Plunge

The huge decline in Nike stock makes it an interesting name going forward. Despite Nike tanking by 15% shortly after its latest earnings report, Wall Street analysts maintain a generally positive outlook on the stock. The MarketBeat consensus price target on Nike sits near $62. However, the average of targets updated after its April earnings is approximately $57. This figure still implies a bit more than 20% upside in shares.

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