Stock of the Day

June 15, 2026

Salesforce (CRM)

$161.74
-$2.81 (-1.7%)
Market Cap: $134.77B

About Salesforce

Salesforce, Inc. provides Customer Relationship Management (CRM) technology that brings companies and customers together worldwide. The company's service includes sales to store data, monitor leads and progress, forecast opportunities, gain insights through analytics and artificial intelligence, and deliver quotes, contracts, and invoices; and service that enables companies to deliver trusted and highly personalized customer support at scale. In addition, its platform offering comprise a flexible platform that enables companies of various sizes, locations, and industries to build business workflow and apps with customer; online learning platform that allows anyone to learn in-demand Salesforce skills; and Slack, an intelligent productivity platform. The company's marketing services enables companies to plan, personalize, automate, and optimize customer marketing journey, connecting interaction, and connected products; and commerce services, which empowers shopping experience across various customer touchpoint, such as mobile, web, social, and stores and provides click-to-code tools that offers customers to build and deploy solutions. Further, its analytics offering includes Tableau, an end-to-end analytics solution for range of enterprise use cases and intelligent analytics with AI models, spot trends, predict outcomes, creates summaries, timely recommendations, and take action from any device; and integration service including MuleSoft, which provides building blocks to deliver end-to-end and connected experiences. Additionally, the company provides data cloud, a hyperscale data engine native to Salesforce; vertical services to meet the needs of customers in industries, such as financial services, healthcare and life sciences, manufacturing and automotive and government; and offers salesforce starter for small and medium-sized businesses. Salesforce, Inc. was incorporated in 1999 and is headquartered in San Francisco, California.

Today's Trend

Salesforce Inc. (NYSE: CRM) is trading lower as investors weigh a large new acquisition against ongoing concerns about the company’s growth trajectory and recent stock weakness. The biggest catalyst today is Salesforce’s agreement to buy Fin for about $3.6 billion, a move that expands its Agentforce and customer-service AI offerings.

  • Salesforce is deepening its push into agentic AI by acquiring Fin, an AI customer-service platform that handles queries across chat, email, WhatsApp, SMS, phone and Slack. Investors are viewing the deal as a strategic step that could strengthen Salesforce’s position in the fast-growing AI automation market. Reuters article
  • Analysts at firms including Wedbush, Canaccord Genuity and Needham reaffirmed bullish views, with price targets well above the current share price, suggesting Wall Street sees meaningful upside if Salesforce’s AI strategy gains traction. Benzinga article
  • Commentary around Salesforce’s strong cash generation, rising margins and a $50 billion buyback plan is supporting the investment case by highlighting its ability to fund acquisitions while still returning capital to shareholders. Yahoo Finance article
  • Wedbush said the Fin purchase shows Salesforce is moving faster than expected to secure the AI agent market, but investors are still waiting to see whether these acquisitions translate into faster revenue growth and better returns. Proactive Investors article
  • Some coverage is focusing on Salesforce’s steep share-price decline over the past year and the concern that its acquisition-heavy strategy has not yet restored investor confidence, keeping pressure on CRM stock. Invezz article

Overall, CRM is being driven by optimism over the Fin deal and Salesforce’s AI ambitions, but the stock remains under pressure because investors want proof that the strategy can reignite durable growth.

Salesforce Stock Finds Support as AI Momentum Builds

Written By Thomas Hughes on 5/29/2026

Salesforce logo glows on a glass tower at dusk, emphasizing the company’s enterprise cloud presence.

It has taken time, but Salesforce's (NYSE: CRM) bottom has been reached, and the stage is set for a robust rebound. The SaaS apocalypse is not happening; Salesforce continues to gain traction, and its Q1 earnings results reveal that the virtuous cycle of AI is gaining momentum.

The virtuous cycle, driven by the bullish impact of AI spend, is reflected in results from NVIDIA (NASDAQ: NVDA) across the datacenter supply chain and into the service realm. When companies spend money on AI, it generates revenue and increases AI demand.

New spend equals new demand in an as-yet unending cycle. Because we are in the early phases of AI’s rollout, we can expect this cycle to sustain Salesforce's long-term growth.

Mixed Response Overshadows Bullish Outlook for CRM

Analysts had a mixed response to the Q1 results, with numerous negative price target revisions offset by reaffirmed and target increases. The net result, however, was bullish, as the 39 analysts MarketBeat tracks carry a 72% Buy-side bias, and revisions are clustered around the consensus. While some push the lower end, many are in the high end, with the average of $240 just below the broader 12-month consensus price target. The consensus assumes nearly 50% upside from the critical support target, which, coincidentally, aligns with the lowest analyst targets. The consensus of fresh targets implies a 35% upside and a five-month high.

CRM chart displaying a downtrend in share price, even as the company's AI strategy gains traction.

Technical stock price and institutional trends also align with the critical support target around $160, which reflects high set in 2019 prior to the COVID-19 pandemic. Price action since has been volatile, driven by stimulus spending and accelerated digitization, but the stock has continued to show support at this level, as it does in late May. Support is seen in the weekly price candles and indicators, which reflect bears losing control and bulls regaining it.

Institutional trends reveal high ownership and aggressive accumulation. The group owns more than 80% of the stock, has bought on balance for 10 consecutive quarters, and has ramped up activity as the stock price has fallen. Bullish activity persisted into early Q2 2026, and will likely continue the trend as the year progresses. The stock trades at a ridiculously low 12X the current-year earnings with growth accelerating under the influence of AI. Assuming the forecasts are right, the company can rise 200% in the near term and then double again over time, given the right catalysts.

Salesforce Posts Tepid Results, But Versus a High Bar

Salesforce’s Q1 results and guidance were tepid relative to the analysts' forecasts, but the bar was set high, and results were strong. The company’s $11.31 billion in net revenue is up 13.2% year-over-year, accelerating both quarterly and compared to the prior year, with growth the strongest it's been in three. Results were underpinned by Agentforce, the agentic platform, which saw annual recurring revenue grow by more than 200%. Consumption, a critical factor, was also strong, rising by more than 110% sequentially, and Data 360 handled a 136% increase in records.

Margin news was also solid. The company reported gains across the board, with adjusted earnings rising 50% year over year (YOY) to $3.88, topping the consensus by 75 cents. More importantly, guidance was also solid, with the company forecasting another quarter of strength. Growth is expected to slow to just over 10%, but guidance is likely cautious. The more critical detail is that earnings are expected to outpace expectations by a wide margin, and may also be a cautious guide.

Among the factors highlighting the company’s strength is its financial position and capacity for capital return. The company initiated an accelerated $25 billion repurchase agreement, which is largely complete. The impact was a 10% YOY decline in the diluted share count, with the expectation of continued aggressive capital returns. Dividends are also part of the equation, yielding almost 1% as of late May, with annual distribution increases expected. As it stands, the balance sheet remains fortress-like, with ample cash and low leverage, enabling the execution of strategy and delivery of results.

Analysts waiting to “see more” in Salesforce’s results may be missing the point. The company’s primary catalysts are AI integration, margin improvement, and capital returns, and it delivered on all three. With this in play, CRM’s stock price may struggle to move higher, but that is unlikely. The likely outcome is that upcoming results turn more naysayers into supporters, helping to firm market sentiment. Until then, this stock may wallow near its current lows but is not expected to fall below them.

Recent News