Stock of the Day

June 15, 2026

Salesforce (CRM)

$184.34
+$3.63 (+2.0%)
Market Cap: $150.71B

About Salesforce

Salesforce, Inc. provides Customer Relationship Management (CRM) technology that brings companies and customers together worldwide. The company's service includes sales to store data, monitor leads and progress, forecast opportunities, gain insights through analytics and artificial intelligence, and deliver quotes, contracts, and invoices; and service that enables companies to deliver trusted and highly personalized customer support at scale. In addition, its platform offering comprise a flexible platform that enables companies of various sizes, locations, and industries to build business workflow and apps with customer; online learning platform that allows anyone to learn in-demand Salesforce skills; and Slack, an intelligent productivity platform. The company's marketing services enables companies to plan, personalize, automate, and optimize customer marketing journey, connecting interaction, and connected products; and commerce services, which empowers shopping experience across various customer touchpoint, such as mobile, web, social, and stores and provides click-to-code tools that offers customers to build and deploy solutions. Further, its analytics offering includes Tableau, an end-to-end analytics solution for range of enterprise use cases and intelligent analytics with AI models, spot trends, predict outcomes, creates summaries, timely recommendations, and take action from any device; and integration service including MuleSoft, which provides building blocks to deliver end-to-end and connected experiences. Additionally, the company provides data cloud, a hyperscale data engine native to Salesforce; vertical services to meet the needs of customers in industries, such as financial services, healthcare and life sciences, manufacturing and automotive and government; and offers salesforce starter for small and medium-sized businesses. Salesforce, Inc. was incorporated in 1999 and is headquartered in San Francisco, California.

Salesforce Bull Case

Here are some ways that investors could benefit from investing in Salesforce, Inc.:

  • Salesforce, Inc. recently reported strong earnings, with earnings per share significantly exceeding analysts' expectations, indicating robust financial performance.
  • The company has secured a substantial $1.6 billion contract with the U.S. Department of Veterans Affairs, which could enhance future revenue growth and solidify its position in the government sector.
  • Salesforce's revenue has shown a year-over-year increase, reflecting its ability to grow and adapt in a competitive market.
  • The current stock price is around $249.51, which is considered attractive given the company's growth potential and recent positive developments.
  • Salesforce's commitment to innovation is evident through its recent acquisitions and equity awards for new employees, suggesting a focus on expanding product capabilities and talent integration.

Salesforce Bear Case

Investors should be bearish about investing in Salesforce, Inc. for these reasons:

  • Despite recent successes, some analysts have downgraded their ratings on Salesforce, indicating potential concerns about future performance and market conditions.
  • The company's debt-to-equity ratio is relatively high, which may raise concerns about financial leverage and the ability to manage debt effectively.
  • Salesforce's dividend yield is modest at 1.1%, which may not be appealing to income-focused investors looking for higher returns.
  • Market volatility and economic uncertainties could impact Salesforce's growth trajectory, making it a riskier investment in the current climate.
  • There is increasing competition in the cloud-based software market, which could pressure Salesforce's market share and profitability in the long run.

Salesforce Stock Finds Support as AI Momentum Builds

Written By Thomas Hughes on 5/29/2026

Salesforce logo glows on a glass tower at dusk, emphasizing the company’s enterprise cloud presence.

It has taken time, but Salesforce's (NYSE: CRM) bottom has been reached, and the stage is set for a robust rebound. The SaaS apocalypse is not happening; Salesforce continues to gain traction, and its Q1 earnings results reveal that the virtuous cycle of AI is gaining momentum.

The virtuous cycle, driven by the bullish impact of AI spend, is reflected in results from NVIDIA (NASDAQ: NVDA) across the datacenter supply chain and into the service realm. When companies spend money on AI, it generates revenue and increases AI demand.

New spend equals new demand in an as-yet unending cycle. Because we are in the early phases of AI’s rollout, we can expect this cycle to sustain Salesforce's long-term growth.

Mixed Response Overshadows Bullish Outlook for CRM

Analysts had a mixed response to the Q1 results, with numerous negative price target revisions offset by reaffirmed and target increases. The net result, however, was bullish, as the 39 analysts MarketBeat tracks carry a 72% Buy-side bias, and revisions are clustered around the consensus. While some push the lower end, many are in the high end, with the average of $240 just below the broader 12-month consensus price target. The consensus assumes nearly 50% upside from the critical support target, which, coincidentally, aligns with the lowest analyst targets. The consensus of fresh targets implies a 35% upside and a five-month high.

CRM chart displaying a downtrend in share price, even as the company's AI strategy gains traction.

Technical stock price and institutional trends also align with the critical support target around $160, which reflects high set in 2019 prior to the COVID-19 pandemic. Price action since has been volatile, driven by stimulus spending and accelerated digitization, but the stock has continued to show support at this level, as it does in late May. Support is seen in the weekly price candles and indicators, which reflect bears losing control and bulls regaining it.

Institutional trends reveal high ownership and aggressive accumulation. The group owns more than 80% of the stock, has bought on balance for 10 consecutive quarters, and has ramped up activity as the stock price has fallen. Bullish activity persisted into early Q2 2026, and will likely continue the trend as the year progresses. The stock trades at a ridiculously low 12X the current-year earnings with growth accelerating under the influence of AI. Assuming the forecasts are right, the company can rise 200% in the near term and then double again over time, given the right catalysts.

Salesforce Posts Tepid Results, But Versus a High Bar

Salesforce’s Q1 results and guidance were tepid relative to the analysts' forecasts, but the bar was set high, and results were strong. The company’s $11.31 billion in net revenue is up 13.2% year-over-year, accelerating both quarterly and compared to the prior year, with growth the strongest it's been in three. Results were underpinned by Agentforce, the agentic platform, which saw annual recurring revenue grow by more than 200%. Consumption, a critical factor, was also strong, rising by more than 110% sequentially, and Data 360 handled a 136% increase in records.

Margin news was also solid. The company reported gains across the board, with adjusted earnings rising 50% year over year (YOY) to $3.88, topping the consensus by 75 cents. More importantly, guidance was also solid, with the company forecasting another quarter of strength. Growth is expected to slow to just over 10%, but guidance is likely cautious. The more critical detail is that earnings are expected to outpace expectations by a wide margin, and may also be a cautious guide.

Among the factors highlighting the company’s strength is its financial position and capacity for capital return. The company initiated an accelerated $25 billion repurchase agreement, which is largely complete. The impact was a 10% YOY decline in the diluted share count, with the expectation of continued aggressive capital returns. Dividends are also part of the equation, yielding almost 1% as of late May, with annual distribution increases expected. As it stands, the balance sheet remains fortress-like, with ample cash and low leverage, enabling the execution of strategy and delivery of results.

Analysts waiting to “see more” in Salesforce’s results may be missing the point. The company’s primary catalysts are AI integration, margin improvement, and capital returns, and it delivered on all three. With this in play, CRM’s stock price may struggle to move higher, but that is unlikely. The likely outcome is that upcoming results turn more naysayers into supporters, helping to firm market sentiment. Until then, this stock may wallow near its current lows but is not expected to fall below them.

Recent News