Stock of the Day

May 17, 2021

Levi Strauss & Co. (LEVI)

$20.73
-$0.56 (-2.6%)
Market Cap: $8.19B

About Levi Strauss & Co.

Levi Strauss & Co. engages in the design, marketing, and sale of apparel products. The company offers jeans, casual and dress pants, tops, shorts, skirts, jackets, footwear, and related accessories. It operates through the following geographical segments: Americas, Europe, and Asia. The company was founded by Levi Strauss in 1853 and is headquartered in San Francisco, CA.

Today's Trend

Levi Strauss & Co. (NYSE: LEVI) is trading lower as investors weigh a cautious Wells Fargo analyst view and insider selling against the company’s solid earnings performance and growth initiatives.

  • Levi’s direct-to-consumer strategy remains a potential growth driver. Digital sales, loyalty programs, expanded apparel categories and international growth are intended to support higher-quality revenue and improve the company’s operating efficiency. How Levi Strauss Is Building a Faster-Growing DTC Lifestyle Brand
  • The company is also investing in e-commerce, artificial intelligence-ready systems and customer data capabilities, which could help Levi Strauss build a faster-growing and more efficient business. How Levi Is Using Digital Growth and AI to Reshape Its Future Path
  • Recent quarterly results were better than expected: earnings per share came in at $0.28 versus a $0.24 consensus estimate, while revenue rose 8% year over year to $1.56 billion. Levi Strauss also raised its fiscal 2026 outlook and increased its quarterly dividend to $0.16 from $0.14.
  • Wells Fargo maintained an “equal weight” rating and set a $25 price target, signaling limited expected upside and a more balanced risk/reward profile after LEVI’s earnings-driven rally. Levi Strauss Shares Lower After Wells Fargo Downgrade
  • Wells Fargo’s cautious stance is weighing on sentiment, particularly as analysts point to LEVI’s higher valuation, tariff exposure and execution risks following its strong advance.
  • Executive Vice President Harmit Singh sold 98,144 shares worth approximately $2.38 million, reducing his direct holdings by nearly half. The transaction occurred under a pre-arranged Rule 10b5-1 plan, which lessens its significance as a discretionary bearish signal but may still pressure sentiment. Insider Selling: Levi Strauss & Co. EVP Sells Stock

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