Stock of the Day

July 21, 2021

Scotts Miracle-Gro (SMG)

$60.40
+$0.60 (+1.0%)
Market Cap: $3.51B

About Scotts Miracle-Gro

The Scotts Miracle-Gro Company, together with its subsidiaries, manufactures, markets, and sells products for lawn, garden care, and indoor and hydroponic gardening in the United States and internationally. It operates through three segments: U.S. Consumer, Hawthorne, and Other. The company provides lawn care products, comprising lawn fertilizers, grass seed products, spreaders, and other durable products, as well as lawn-related weed, pest, and disease control products; and gardening and landscape products, which include water-soluble and continuous-release plant foods, potting mixes, garden soils, mulches and ground cover products, plant-related pest and disease control products, organic garden products, and live goods and seeding solutions. It offers hydroponic products that help users to grow plants, flowers, and vegetables using little or no soil; lighting systems and components for use in hydroponic and indoor gardening applications; insect, rodent, and weed control products for home areas; and non-selective weed killer products. The company sells its products under the Scotts, Turf Builder, EZ Seed, PatchMaster, Thick'R Lawn, GrubEx, EdgeGuard, Handy Green II, Miracle-Gro, LiquaFeed, Shake N Feed, Hyponex, Earthgro, Nature Scapes, Ortho, Miracle-Gro Performance Organics, Miracle-Gro Organic Choice, Whitney Farms, EcoScraps, Mother Earth, Botanicare, General Hydroponics, Cyco, Gavita, Agrolux, HydroLogic Purification System, Gro Pro, AeroGarden, Titan, Tomcat, Ortho Weed B Gon, Roundup, Groundclear, and Alchemist brands. It serves home centers, mass merchandisers, warehouse clubs, large hardware chains, independent hardware stores, nurseries, garden centers, e-commerce platforms, and food and drug stores, as well as indoor gardening and hydroponic distributors, retailers, and growers. The Scotts Miracle-Gro Company was founded in 1868 and is headquartered in Marysville, Ohio.

Today's Trend

The Scotts Miracle-Gro Company (NYSE: SMG) is seeing mixed investor signals. Zacks Research raised several medium- and long-term earnings forecasts, but lowered estimates for multiple loss-making quarters, creating near-term pressure while supporting the longer-term outlook.

  • Zacks Research increased its FY2026 EPS forecast to $4.43 from $4.30, FY2027 EPS to $4.60 from $4.50, and FY2028 EPS to $4.95 from $4.73. It also raised forecasts for Q2 2027, Q2 2028, and Q3 2028, suggesting analysts see improving profitability beyond the immediate quarters.
  • Scotts and the Columbus Crew hosted an Ohio 4-H mowing clinic at ScottsMiracle-Gro Field. The community initiative may strengthen the company’s brand and consumer engagement, although it is unlikely to materially affect near-term financial results. Columbus Crew and Scotts Host Ohio 4-H Youth for First-ever Mowing Clinic at ScottsMiracle-Gro Field
  • The current full-year consensus EPS estimate remains approximately $4.4 per share, indicating that the longer-term upward revisions have not yet translated into a broad change in the headline annual outlook.
  • Zacks Research reduced its Q4 2026 EPS forecast to a loss of $2.15 per share from a loss of $1.95. It also trimmed Q1 2027 EPS to a loss of $0.74, Q4 2027 to a loss of $1.63, and Q1 2028 to a loss of $0.73. These cuts point to weaker near-term seasonal earnings and may weigh on sentiment.

Overall, the news is mixed: improving estimates for later fiscal years provide support, but the downward revisions to upcoming quarters are the more immediate stock-price risk. Investors will likely focus on whether Scotts can deliver the projected recovery while managing its seasonal losses and high financial leverage.

Recent News