Stock of the Day

September 1, 2021

Diageo (DEO)

$83.98
-$1.50 (-1.8%)
Market Cap: $47.58B

About Diageo

Diageo plc, together with its subsidiaries, engages in the production, marketing, and sale of alcoholic beverages. The company offers scotch, gin, vodka, rum, raki, liqueur, wine, tequila, Chinese white spirits, cachaça, and brandy, as well as beer, including cider and flavored malt beverages. It also provides Chinese, Canadian, Irish, American, and Indian-Made Foreign Liquor whiskies, as well as flavored malt beverages, ready to drink, and non-alcoholic products. The company provides its products under the Johnnie Walker, Crown Royal, J&B, Buchanan's, Smirnoff, Cîroc, Ketel One, Captain Morgan, Baileys, Don Julio, Casamigos, Tanqueray, Guinness, Shui Jing Fang, Yenì, McDowell's, Don Papa, Aviation American, Seagram, Seagram's 7 Crown, Zacapa, Black Dog, Black & White, Signature, Royal Challenge, Godawan, Antiquity, Gordon's, Old Parr, Windsor, Bundaberg, Ypióca, Bulleit, and Bell's brand names. It operates in the United States, the United Kingdom, Türkiye, Australia, Korea, India, Greater China, Brazil, Mexico, South Africa, Nigeria, and internationally. The company was incorporated in 1886 and is headquartered in London, the United Kingdom.

Diageo Bull Case

Here are some ways that investors could benefit from investing in Diageo plc:

  • Diageo plc has received multiple "outperform" ratings from analysts, indicating strong confidence in its future performance.
  • The current stock price is around $93, which is near its 1-year low, potentially offering a buying opportunity for investors looking for value.
  • The company operates a diverse portfolio of well-known brands, which helps mitigate risks associated with market fluctuations.
  • Recent upgrades from major financial institutions suggest a positive outlook for the company's growth and profitability.
  • Diageo plc's global presence across various markets enhances its resilience and ability to capitalize on emerging trends in the beverage industry.

Diageo Bear Case

Investors should be bearish about investing in Diageo plc for these reasons:

  • Despite positive ratings, the stock has shown volatility, with a 1-year high of $117.53, indicating potential risks for investors.
  • The company's debt-to-equity ratio is relatively high, which may raise concerns about its financial leverage and ability to manage debt.
  • Some analysts have assigned "sell" ratings, reflecting differing opinions on the stock's future performance.
  • Market conditions can impact the sales of alcoholic beverages, making the company vulnerable to economic downturns.
  • Recent fluctuations in stock price may deter risk-averse investors from committing to Diageo plc at this time.