Stock of the Day

November 1, 2021

Polaris (PII)

$52.16
-$1.33 (-2.5%)
Market Cap: $3.04B

About Polaris

Polaris Inc. designs, engineers, manufactures, and markets powersports vehicles in the United States, Canada, and internationally. It operates through three segments: Off-Road, On-Road, and Marine. The company offers off-road vehicles (ORVs), including all-terrain vehicles and side-by-side vehicles; military and commercial ORVs; snowmobiles; motorcycles; and moto-roadsters, quadricycles, and boats. It also provides ORV accessories comprising winches, bumper/brushguards, plows, racks, wheels and tires, pull-behinds, cab systems, lighting and audio systems, cargo box accessories, tracks, and oil; snowmobile accessories, which include covers, traction products, reverse kits, electric starters, tracks, bags, windshields, oil, and lubricants; and motorcycle accessories, such as saddle bags, handlebars, backrests, exhausts, windshields, seats, oil, and various chrome accessories. In addition, the company offers light duty hauling and passenger vehicles; gear and apparel, such as helmets, goggles, jackets, gloves, boots, bibs, hats, pants, and leathers; and pontoon and deck boats. The company provides its products through dealers and distributors, and online; and retail and e-commerce marketplaces. The company was formerly known as Polaris Industries Inc. Polaris Inc. was founded in 1945 and is headquartered in Medina, Minnesota.

Today's Trend

Polaris Inc. (NYSE: PII) is facing increasingly cautious analyst sentiment. The stock was recently trading at $52.75, below its 50-day and 200-day moving averages, while its negative price-to-earnings ratio reflects recent losses. The main pressure today is a combination of a broker price-target cut and a ratings downgrade.

  • Polaris scheduled the release of its third-quarter 2026 results for October 27, followed by a conference call with CEO Mike Speetzen and CFO Bob Mack. The announcement provides a near-term catalyst, although investors will likely focus on demand, margins and full-year guidance. Polaris third-quarter earnings announcement
  • A review of consumer discretionary and leisure-products companies highlighted Polaris among the sector’s second-quarter performers. The article offers industry context but does not appear to introduce a new company-specific financial catalyst. Spotting Winners: Polaris and leisure-products stocks
  • Robert W. Baird lowered its Polaris price target from $72 to $65 and maintained a neutral rating. Although the new target implies substantial upside from recent trading levels, the reduction signals more cautious expectations for the company’s outlook. Baird lowers Polaris price target
  • Zacks Research downgraded Polaris from “strong buy” to “hold,” adding to the bearish sentiment and likely contributing to the stock’s recent decline. Zacks downgrades Polaris to hold

Polaris’ latest reported quarter was stronger than expected, with $1.97 in adjusted earnings per share and $2.02 billion in revenue, but management’s 2026 EPS guidance of $3.00-$3.10 remains below the analyst consensus of $3.22. Investors may therefore await the October 27 earnings report for evidence that operating trends are improving.

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