Stock of the Day

May 23, 2022

Under Armour (UAA)

$4.95
-$0.10 (-1.9%)
Market Cap: $2.12B

About Under Armour

Under Armour, Inc., together with its subsidiaries, engages developing, marketing, and distributing performance apparel, footwear, and accessories for men, women, and youth. The company provides its apparel in compression, fitted, and loose fit types. It also offers footwear products for running, training, basketball, cleated sports, recovery, and outdoor applications. In addition, the company provides accessories, which include gloves, bags, headwear, and socks; and engages in brand licensing, digital subscription, advertising, and other digital business activities. It primarily offers its products under the UNDER ARMOUR, ARMOUR, HEATGEAR, COLDGEAR, HOVR, UA, PROTECT THIS HOUSE, I WILL, ARMOUR FLEECE, and ARMOUR BRA brands. The company sells its products through wholesale channels, including national and regional sporting goods chains, independent and specialty retailers, department store chains, mono-branded Under Armour retail stores, institutional athletic departments, and leagues and teams, as well as independent distributors; and directly to consumers through Brand and Factory House stores, as well as through e-commerce websites. It operates in the United States, Canada, Europe, the Middle East, Africa, the Asia-Pacific, and Latin America. The company was incorporated in 1996 and is headquartered in Baltimore, Maryland.

Today's Trend

Under Armour, Inc. (NYSE: UAA) shares faced selling pressure after the athletic-apparel company reported a mixed fiscal first quarter: earnings exceeded expectations, but revenue declined and management lowered its sales outlook because of weak consumer demand, particularly in North America.

  • Fiscal first-quarter adjusted EPS was $0.05, above the $0.02 analyst consensus and up from $0.02 a year earlier. The company also maintained its full-year profitability outlook. Under Armour Q1 Earnings Top Estimates
  • Under Armour swung to a small quarterly profit despite challenging conditions in North America and the Asia-Pacific region, offering some support for its cost-control and profitability efforts. Under Armour Posts Lower Revenue on Soft Demand
  • The company guided to fiscal 2027 EPS of $0.08-$0.12, broadly surrounding the $0.11 consensus estimate, although the range implies limited upside relative to current expectations. Under Armour Slashes Revenue Outlook
  • First-quarter revenue fell 3.2% year over year, reflecting soft demand in key markets. The weaker-than-expected top line overshadowed the EPS beat. Under Armour Earnings Results
  • Management forecast a steeper full-year revenue decline, citing macroeconomic uncertainty and cautious consumer spending in North America. This prompted the negative investor reaction. Under Armour Forecasts Steeper Annual Sales Decline
  • Second-quarter EPS guidance of a loss between $0.03 and $0.01 per share was substantially below the $0.06 analyst consensus, signaling near-term earnings pressure. Under Armour Cuts Annual Revenue Outlook
  • Unusually heavy put-option activity before the results indicated elevated hedging or bearish positioning, adding to concerns about near-term volatility.

Under Armor Stock is Getting Undervalued

Written By Jea Yu on 5/23/2022

Under Armor Stock is Getting Undervalued

Athleisure apparel and footwear maker Under Armour (NYSE: UAA) stock has been falling within the proximity of revisiting its pandemic lows. The Company concluded its 2020 restructuring plan with the recognition of $57 million during its transition quarter ending March 31, 2022. COVID lockdowns in China impacted demand dynamics leading to cutting full-year estimates. Headwinds including supply chain disruption and rising logistics costs caused gross margins to sink (-350 bps) to 46.5%. Inflationary pressures, COVID effects, and ongoing supply chain problems led the Company to low ball estimates moving forward as visibility remains questionable. The Company recently announced on May 18, 2022, that CEO Patrick Fisk would step down as CEO and board members effective June 1, 2022, and will remain an advisor through September 1, 2022, as the Company undergoes a CEO search. The Company plans to launch its loyalty program by the end of the year. Prudent investors seeking exposure at a discount ahead of a new CEO can look for opportunistic pullback levels to scale into position.

Fiscal Q1 2022 Earnings Release

On May 6, 2022, Under Armour released its fiscal first-quarter 2022 results for the quarter ended March 2021. The Company reported a diluted earnings-per-share (EPS) profit of $0.01, missing consensus analyst estimates of $0.12 by (-$0.11). Revenues grew 3.4% year-over-year (YOY) to $1.30 billion, missing analyst estimates of $1.34 billion. Gross margin decreased (-350 bps) to 46.5% driven by rising freight expenses. The Company authorized a stock buyback program of up to $500 million over the next two years through an open market, privately negotiated, and accelerated repurchase transactions. Under Armor CEO Patrick Frisk commented, "Having successfully executed a multi-year transformation and after delivering a record year in 2021 – we are continuing to serve the needs of athletes amid an increasingly more uncertain marketplace. As global supply challenges and emergent COVID-19 impacts in China eventually normalize, we are confident that the strength of the Under Armour brand coupled with our powerful growth strategy positions us well to deliver sustainable, profitable returns to shareholders over the long-term."

Fiscal 2023 Full-Year Outlook

The Company provided a fiscal full-year 2023 outlook for revenues to grow 5% to 7% versus a comparable baseline period of $5.7 billion including 3% headwinds related to the strategic decision to work with vendors and customers to cancel orders affected by capacity issues, supply chain delays, and emergent COVID-19 impacts in China. Gross margins are expected to be down (-150 bps) to (-200 bps) to 49.6%. Operating income is expected to reach $375 million to $400 million versus comparable baseline adjusted operating income of $24 million. Diluted EPS is expected between $0.79 to $0.84, including a $0.28 tax benefit.

Conference Call Takeaways

CEO Frisk reminisced about the turnaround transformation for the Company during his tenure and his confidence in Under Armor’s long-term growth potential. The growth will be driven by direct-to-consumer (DTC), women’s footwear, and international businesses anchored in five platforms to accelerate scale and growth for the brand. The five platforms are consumer-centricity, product engine, go-to-market platform, end-to-end planning, and omnichannel excellence. Under Armor plans to launch a loyalty program in North America by end of 2022 to engage its customers with content, events, rewards, and community-based interactions. He went on to talk about some of its high-profile sponsorships including basketball players Stephan Curry, and Joel Embiid having some of their best seasons. Major League Baseball star Bryce Harper continues to gain momentum from his 2021 national MVP and World Series Performance. Jordan Spieth of the PGA extended their partnership for four more years. He stated, “These are just a few examples of how we drive brand affinity, utilizing the best athletes on the planet, a halo that manifests itself through our run, train, and recover products. And in the second half of 2022, we have several exciting innovations coming.”

UAA Opportunistic Pullback Levels

Using the rifle charts on the weekly and daily time frames provides a precise view of the landscape for UAA stock. The weekly rifle chart formed an inverse pup breakdown after rejecting the $17.93 Fibonacci (fib) level as the stochastic crossed back down through the 20-band on a mini inverse pup. The weekly inverse pup breakdown has a falling 5-period moving average (MA) resistance at $12.48 and a 15-period MA resistance falling at $15.24. The weekly 200-period MA resistance sits at $18.71. The weekly lower Bollinger Bands (BBs) sit at $9.00. The monthly lower BBs sits at $9.86. The weekly market structure low (MSL) buy triggers a breakout up through the $10.75. The daily rifle chart formed an inverse pup breakdown with a falling 5-period MA at $10.35 followed by the 15-period MA resistance at $11.72 with daily lower BBs at $6.20. The daily stochastic crossed back down off the 20-band rejection. Prudent investors can watch for opportunistic pullback levels at the $9.53 fib, $8.82 fib, $8.17 fib. $7.69 fib, $7.15 fib, and the $5.87 fib level. Upside trajectories range from the $13.38 fib up towards the $17.66 fib level.  

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