Stock of the Day

February 17, 2023

Purple Innovation (PRPL)

$0.29
-$0.02 (-6.6%)
Market Cap: $33.74M

About Purple Innovation

Purple Innovation, Inc. designs and manufactures sleep and other products in the United States and internationally. The company offers mattresses, pillows, cushions, bases, sheets, platforms, adjustable bases, mattress protectors, foundations, blankets, duvets, duvet covers, seat cushions, and pet beds under the Purple brand. It markets and sells its products through its e-commerce online channels, retail brick-and-mortar wholesale partners, third-party online retailers, and Purple showrooms, as well as through its website, Purple.com. The company was founded in 2010 and is headquartered in Lehi, Utah.

Today's Trend

Purple Innovation, Inc. (PRPL) is trading lower amid mixed first‑quarter results, a large revenue shortfall versus expectations, an active trading session, and a fresh analyst price‑target cut. Offsetting some of the weakness are improving showroom and wholesale trends and a new CFO hire. Below are the key items investors should watch.

  • Showroom comps improved 7% (third consecutive quarter of positive comps), e‑commerce trends improved sequentially, and early traction from the Purple Royale product at Mattress Firm is supporting premium and wholesale growth — management says this underpins improving performance into Q2 and reaffirms full‑year EBITDA guidance. Purple Innovation Reports First Quarter 2026 Results
  • Experienced finance hire named CFO: Robert (Bob) Lucian (former La‑Z‑Boy CFO) replaces Todd Vogensen, which reduces execution risk on financial reporting and planning. Purple Innovation Announces CFO Transition
  • EPS met analyst consensus: PRPL reported a loss per share of ($0.13), in line with estimates, signaling cost control but not offsetting top‑line weakness. MarketBeat earnings summary & press release
  • Full Q1 call/transcript available for detail on inventory, promo cadence and channel mix — useful for judging whether margin and revenue trends will recover. Earnings call transcript
  • Large revenue miss: Q1 sales were $95.7M versus analyst expectations around $120.7M, a shortfall that prompted the stock reaction as investors focus on demand and top‑line recovery. Yahoo: Sales Below Analyst Estimates
  • Analyst downgrade/price‑target cut: UBS reduced its PT from $0.85 to $0.65 and moved to a "neutral" rating, signaling reduced conviction and limiting near‑term upside from analyst coverage. Benzinga: UBS lowers PT to $0.65
  • Market reaction/coverage: Multiple news pieces highlight the share slide and heavy volume — putting short‑term pressure on PRPL until revenue trends visibly improve. MSN: Why PRPL shares are sliding

Bottom line for investors: the stock is down on a notable revenue miss and an analyst price‑target cut, partially offset by improving showroom/wholesale performance, reaffirmed EBITDA guidance, and a credible CFO hire. Key monitors: upcoming monthly/quarterly top‑line trends, wholesale sell‑through, e‑commerce recovery, and any guidance updates at the next reporting point.

Could Tempur Sealy be the Sleeper Stock of 2023?

Written By Jea Yu on 2/14/2023

Redmond, WA USA - circa December 2022: Selective focus on mattresses for sale inside a Mattress Firm retail store.

Bedding products manufacturer Tempur Sealy International Inc. (NYSE: TPX) stock has been quietly rising towards all-time highs. The world's largest bedding provider makes high-end memory foam and innerspring mattresses under premium brands Tempur-Pedic, Stearns & Foster, and Sealy.

It also manufactures adjustable bases, pillows, and sleep and relaxation products. It competes with Purple Innovation Inc. (NASDAQ: PRPL), Sleep Number Co. (NASDAQ: SNBR), and Leggett & Platt Inc. (NASDAQ: LEG). However, Temper Sealy stock is outperforming its competitors trading up 21% on the year versus its competitors down 3.59%, up 20%, and up 3.83%, respectively.

Post-Pandemic Normalization

The mattress industry saw a sharp demand uptick during the pandemic as stay-at-home mandates caused consumers to upgrade their bedding. The robust housing market also boosted as home buyers often buy new beds for their new homes. All that came to a screeching halt in 2022 as normalization kicked in hard for the mattress industry.

Rising interest rates, waning consumer spending, and a falling housing market in an uncertain macroeconomic environment were all factors. According to the National Association of Realtors, home sales fell 34% in 2022. However, the worst may be behind the industry.

Steadfast

On Feb. 9, 2023, Tempur Sealy released its fourth-quarter 2022 results for the quarter ending in December 2022. The Company reported an earnings-per-share (EPS) profit of $0.54, excluding non-recurring items, versus consensus analyst estimates for a profit of $0.52, a $0.02 per share beat. Revenues fell 12.7% year-over-year (YoY) to $1.19 billion, missing consensus analyst estimates of $1.22 billion. The adjusted gross margin was 41.6% for the quarter.

In-Line Guidance

Tempur Sealy expects full-year 2023 EPS between $2.60 to $2.80 versus $2.76 consensus analyst estimates. Sales are expected to grow in the mid-single digits YoY.

Conference Call Takeaways

Tempur Sealy CEO Scott Thompson noted its Q4 2022 net sales were $1.2 billion with an adjusted EPS of $0.52, representing 36% and 59% growth over pre-COVID 2019, respectively. But it was also 13% and 39% declines YoY, respectively. The Company launched a new collection of Stearns & Foster products and expected to expand its retail slot by 20%. Its U.S. eCommerce channel delivered double-digit growth.

He pointed out that “Sealy and Tempur continue to be the Number 1 and Number 2 best-selling mattress brands in America and among the most highly recommended, recognized, and desirable brands in the industry with 95% of shoppers aware of at least one of the TSI brands.”

Added to Best Idea List of 2023

On Jan. 10, 2023, Wedbush added Tempur Sealy to its 'Best Idea List' with a price target of $45, up from $30. Analyst Seth Basham expects the worst for the mattress industry to be behind them. While the outlook remains weak following double-digit declines in 2022, normalization from the pandemic may be over. Consolidation, falling input costs, and accretive acquisitions are all factors that can boost TPX stock. It also has one of the most robust balance sheets in the industry.

He also believes it's a potential acquirer, "TPX is the most logical strategic buyer given its size and the fact that it has been successful in its recent acquisitions of leading U.K. retailer Dreams and Southeast U.S. retailer Innovative Mattress Solutions."

Cup and Handle Within a Larger Cup and Handle

TPX has a unique minor cup and handles breakout within a significant cup and potential candle on the weekly chart. The minor cup and handle started on the gap down, falling from the minor lip line of $33.24 in February 2022 to a low of $20.03 by June 2022. The weekly market structure low (MSL) breakout triggered the bounce through $23.88 as shares staged a rally towards the minor lip line retest at $33.24 and pullback handle to $30.52 by November 2022.

The breakout through the minor lip line occurred by December 2022, and the stock hasn't looked back since as it climbs towards the potential major lip line at $47.53.

Could Tempur Sealy be the Sleeper Stock of 2023?

The weekly stochastic formed a mini pup above the 80-band and is starting to peak out and fall off the 93-band. The weekly 20-period exponential moving average (EMA) support rises at $34.61, followed by the laggard 50-period M.A. at $29.16.

The major cup breakout occurs at the major lip line at $47.53, with all-time highs just above at $50.51. Pullback support levels are at a $36.42 gap, $33.24 minor lip line, $30.52, $27.59, and $23.88 weekly MSL trigger.

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