Stock of the Day

May 26, 2023

Bread Financial (BFH)

$101.86
+$0.55 (+0.5%)
Market Cap: $3.91B

About Bread Financial

Bread Financial Holdings, Inc. provides tech-forward payment and lending solutions to customers and consumer-based industries in North America. It offers credit card and other loans financing services, including risk management solutions, account origination, and funding services for private label and co-brand credit card programs, as well as through Bread partnerships; and Comenity-branded general purpose cash-back credit. The company also manages and services the loans it originates for private label, co-brand, and general-purpose credit card programs, and installment loans and split-pay products; and provides marketing, and data and analytics services. In addition, it offers an enhanced digital suite that includes a unified software development kit, which provides access to its suite of products, as well as promotes credit payment options earlier in the shopping experience. Further, the company through Bread, a digital payments platform and robust suite of application programming interfaces allows merchants and partners to integrate online point-of-sale financing and other digital payment products. It offers its products under the Bread CashbackTM, Bread PayTM, and Bread SavingsTM brands. The company was formerly known as Alliance Data Systems Corporation and changed its name to Bread Financial Holdings, Inc. in March 2022. Bread Financial Holdings, Inc. was incorporated in 1995 and is headquartered in Columbus, Ohio.

Today's Trend

Bread Financial Holdings, Inc. (NYSE: BFH) is benefiting from improving credit trends, continued partner stability and favorable analyst sentiment. The stock is trading near its 52-week high, supported by a low valuation and expectations for approximately $12.10 in current-year EPS.

  • Bread Financial reported meaningful year-over-year improvement in its August credit metrics. The net principal loss rate declined to 6.40% from 7.57%, while the delinquency rate fell to 5.36% from 5.84%. Average credit card and other loans grew 5.6% to $18.59 billion, indicating both better credit performance and portfolio expansion. Bread Financial Provides Performance Update for August 2026
  • The company renewed its long-term credit card program agreement with Signet Jewelers, preserving a relationship with a major retail partner and supporting the durability of Bread Financial’s private-label and co-brand card business. Bread Financial and Signet Jewelers Renew Credit Card Program Agreement
  • Zacks added BFH to both its Rank #1 “Strong Buy” list and its best-value stocks list. That classification may reinforce investor interest in the shares, which trade at a relatively modest earnings multiple. New Strong Buy Stocks for September 15th
  • EVP Dennis James McCarthy purchased 16 shares at an average price of $108.14. Although the transaction is small relative to his existing holdings, insider buying can provide a modest confidence signal. SEC insider transaction filing
  • Analyst commentary and management’s Barclays financial-services conference presentation put BFH back on investors’ radar, but the available reports do not identify a material estimate change or new guidance. Analyst Insights on Bread Financial
  • Industry data showing credit-card delinquencies and charge-offs ticking higher remains a risk for BFH. Even with the company’s improved August results, investors may remain concerned about consumer-credit deterioration, recessionary pressure and future loan-loss provisions. August Credit Pulse

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